– Advancing Safety Through Innovation and Reliability –

Founded in 1994 and headquartered in Taichung, Taiwan, Looking Technology Co., Ltd. (formerly Yu-Feng Firm) has been a pioneer in vehicle electronics for over three decades. The company began by developing automotive radar and speed measurement systems, before evolving into one of Asia’s most trusted names in dash cam manufacturing. Today, the LOOKING brand represents safety, performance, and technological excellence—empowering personal, commercial, and shared mobility applications across cars, motorcycles, bicycles, emerging mobility sectors and more potential applications.

- Our Mission -

To protect road users through intelligent imaging and smart safety solutions. We believe that every journey deserves to be recorded, every risk detected early, and every user empowered with the tools to stay safe. This core philosophy drives our continued investment in R&D, design, and customer-driven innovation.

- Global Expansion with Local Expertise -

Over the past 25+ years, LOOKING has built a strong presence not only in Taiwan but across international markets including Japan, Korea, the United Kingdom, Australia, Singapore, Hong Kong and more. By combining Taiwanese engineering precision with global customer insights, we tailor our products to meet a wide range of B2B demands, from consumer electronics retailers and fleet operators to delivery platforms and bicycle-sharing networks.

-Keep moving forward-

As a pioneer in the dashcam industry, LOOKING committed to delivering safer, more comfortable journeys. We specialize in user-friendly, safety-driven design while expanding into broader lifestyle solutions. With a growing global sales network and ongoing investment in innovation, LOOKING is leading the future of smart mobility.

As the dashcam market matures, LOOKING continues to evolve beyond the automotive sector. Guided by our brand mission—“Guardian of Roads and Life”—we are expanding into diverse product categories. By merging advanced technology with design aesthetics and enhancing user experience, we aim to create smarter, more convenient lifestyles.

In addition to our achievements in consumer electronics—such as ozone purifiers—LOOKING remains deeply committed to our role as a local enterprise. We actively participate in charitable, religious, and cultural initiatives, reflecting our belief in sustainable and socially responsible business practices.