We all play different roles in life—but after work, we’re all the same. What we truly want is simple: to get home safely.

LOOKING Technology Co., Ltd., originally founded as Yu Feng Firm in 1994, began with a focus on car radar and speed detection systems. Leveraging proprietary technology and a forward-thinking strategy, we swiftly carved out a strong position in Taiwan's automotive electronics industry—just as the country's economy was beginning to take flight.

As the market evolved and the number of cars and motorcycles surged, road safety became a growing concern. In the early days, before dash cams became common, traffic accidents often led to devastating consequences for families—with little evidence available to protect the innocent.

"Who doesn't want to return home safe and sound?"

While insurance policies offered some degree of protection, they often failed to provide the necessary proof in the critical moments after a collision. It was this gap that inspired Yu Feng Hang to transition into the driving recorder market, drawing upon our experience with vehicle reversing systems.

To reflect our mission, we launched the brand “LOOKING”—a name that represents not only “looking” as in seeing, but also “looking after” and “protecting.” Our brand logo features a crown, symbolizing a king—one who defends his people and territory. This embodies our commitment to being a quiet yet powerful guardian on the road.

In a world where traffic accidents dominate the headlines, LOOKING Technology aspires to be more than just a manufacturer. We aim to stand by our users like a vigilant protector—ready to defend their rights in critical moments and help ensure they arrive home safely.

The secret to growth, structure, branding, global vision, and future readiness lies in a long-term strategy—and this has always been our path forward.

At a time when many companies prioritized short-term goals, LOOKING quietly focused on building a foundation for long-term success. Early on, we recognized the close connection between sustainable development and brand strength. Guided by this belief, we gradually transitioned from a traditional business model into a scalable, systematic enterprise.

Over the past 25 years, LOOKING Technology has remained deeply rooted in Taiwan, committed to protecting local communities. We have upheld our principle of conducting all research, development, and product design in Taiwan, where we combine aesthetic innovation with thoughtful brand-building. This dedication has led to numerous patents and certifications, both domestically and internationally. In recent years, we have also implemented comprehensive quality control systems and operational management standards to ensure product excellence.

To meet the demands of an increasingly digital world, we’ve established strategic promotion networks and adopted high-visibility marketing initiatives. While maintaining affordable pricing for our domestic customers, we have also expanded into international markets, establishing sales channels in the UK, Japan, South Korea, Australia, Singapore, Thailand, and Malaysia.

Looking ahead, our vision extends beyond exporting high-quality products—we aim to bring smart technology closer to everyday life, and to become a leading brand in connected lifestyle solutions worldwide.

Through cross-disciplinary innovation, we design life-enhancing experiences—delivering both convenience and a deep sense of corporate responsibility.

In recent years, the driving recorder market has matured significantly. However, LOOKING Technology is not content with simply remaining a specialist in automotive and motorcycle dash cam manufacturing and sales. Guided by our brand philosophy—“the protector of roads and life”—we have proactively expanded into a diversified product portfolio.

By integrating technology, aesthetics, and everyday functionality, we aim to bring greater variety and convenience to our customers’ lives. Our goal is not only to protect but also to enrich daily living by continuously enhancing user experience through thoughtful design and innovation.

Our diversified development has extended successfully into 3C categories such as ozone purifiers and smart home solutions. Yet even as we grow, we remain committed to our roots. As a local enterprise, LOOKING Technology actively fulfills its corporate social responsibilities—contributing to public welfare, supporting cultural and religious traditions, and engaging with community development.

This balance of innovation and compassion reflects our long-term vision: a brand that evolves with the world while remaining grounded in values.

Keep moving forward.

As a pioneer in the dashcam industry, LOOKING committed to delivering safer, more comfortable journeys. We specialize in user-friendly, safety-driven design while expanding into broader lifestyle solutions. With a growing global sales network and ongoing investment in innovation, LOOKING is leading the future of smart mobility.

As the dashcam market matures, LOOKING continues to evolve beyond the automotive sector. Guided by our brand mission—“Guardian of Roads and Life”—we are expanding into diverse product categories. By merging advanced technology with design aesthetics and enhancing user experience, we aim to create smarter, more convenient lifestyles.

In addition to our achievements in consumer electronics—such as ozone purifiers—LOOKING remains deeply committed to our role as a local enterprise. We actively participate in charitable, religious, and cultural initiatives, reflecting our belief in sustainable and socially responsible business practices.